Roasted Garlic Herb Hazelnuts Option B – Fireworks

This is Option B, the second of three label concepts I designed for a hazelnut product for Oregon State University’s Food Science Department. Like Option A, the page opens on the bag before it has a label. It’s just a ziplock bag and nuts.

Everything on the label waits in small knots on the shelf underneath, lined up in the order I stacked the layers in Illustrator. Run your finger or cursor along the shelf from left to right, and each knot you push climbs, bursts, and flies into place.

• Set them all off launches every knot without you.
• Pack it up again squeezes the label back down onto the shelf.

The teal background is a stand-in made for the screen. The halftone in my print file is about eighteen thousand dots chained together the way Illustrator builds them, which is a lot for a web page to keep redrawing. So Claude measured how the tone fades, from about half-strength under the orange band down to a light dusting at the bottom, and laid down round dots to match, a little coarser than the halftone in the hazelnut. Where it’s darker than 50%, they touch and overlap.

The background arrives as a swarm. Each of six knots holds a column of dots, and when it bursts, every one of its dots streams out on its own and settles into place. The white shape behind the hazelnut is tilted and offset on purpose. I wanted it to look a little misregistered, like a print run that slipped.

Where this comes from

Same machinery as Samurai Fireworks and Option A. The order comes from my own Illustrator layers. Claude and I built it in an afternoon.