Experiment
Roasted Garlic Herb Hazelnuts Option C – Fireworks
The third of three label concepts, and the plainest-spoken: a black panel scattered with hazelnuts, garlic and herbs. Sweep along the shelf and it goes up in fireworks, one Illustrator layer at a time.
This is Option C, the last of three label concepts I designed for a hazelnut product for Oregon State University’s Food Science Department. Like Option A and Option B, the page opens on the bag before it has a label. It’s just a ziplock bag and nuts.
Everything on the label waits in small knots on the shelf underneath, lined up in the order I stacked the layers in Illustrator. Run your finger or cursor along the shelf from left to right, and each knot you push climbs, bursts, and flies into place.
- Set them all off launches every knot without you.
- Pack it up again squeezes the label back down onto the shelf.
This one is the simplest of the three: flat shapes, no photograph, no halftone. The hazelnuts, garlic cloves and herb leaves are scattered across a black panel, and the ones at the edges are trimmed off by the panel, the way a pattern runs off a printed label. Each piece flies in already trimmed and lands exactly where it sits on the bag.
Where this comes from
Same machinery as Samurai Fireworks and the other two options. The order comes from my own Illustrator layers. Claude and I built it in an afternoon.
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